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Stitchsmith purse, personalized exchangeable outer layer of the purse can be changed to suit any fashion, colour or mood. It has foam backing for support, foam part includes self adhesive.

Luxury sustainable fashion

Revolutionising luxury sustainable fashion with Kewell Converters’ foam inserts 

Using innovative foam materials to reshape the fashion industry

Background

In an era where environmental consciousness and sustainability are paramount, Stitchsmith London stands out as a trailblazer in the fashion industry. Based in London, this luxury sustainable fashion brand has developed the world’s first truly customisable clutch bag. The innovation lies in its ability to be re-covered in any fabric, enabling customers to personalise it repeatedly. This unique approach not only reduces waste but also encourages upcycling of materials already owned by the user.

The brief

Stitchsmith London sought a reliable partner to join their sustainable supply chain—one that could meet their high-quality standards for foam inserts while minimising environmental impact. They approached Kewell Converters with a specific need for foam inserts that wouldn’t only form part of the clutch bag’s structure but also align with their sustainability ethos. The foam had to be versatile enough to allow the clutch to be re-covered by the customer with new or upcycled fabric, thus making each bag a long-lasting, multi-functional accessory.

The solution

Kewell Converters rose to the challenge by providing polyethylene foam inserts with adhesive backing. This solution met all of Stitchsmith London’s requirements:

  • High quality: The polyethylene foam adds a soft touch and premium luxury feel, essential for a high-end fashion accessory
  • Versatility: The foam’s adhesive backing enables easy re-covering with various fabrics, whether new or upcycled, making it a versatile component of the clutch
  • Sustainability: The use of polyethylene foam aligns with Stitchsmith’s commitment to reducing waste and minimising environmental impact during production

The foam insert’s ability to stick to any fabric ensures that customers can effortlessly personalise their clutch, making it an exciting and sustainable product. This collaboration showcases the versatility of polyethylene foam, proving its efficacy in diverse applications.

Choosing the right manufacturing partner to achieve your sustainability goals

The partnership between Stitchsmith London and Kewell Converters exemplifies how innovative materials and sustainable practices can reshape the fashion industry. By integrating high-quality, versatile, and eco-friendly foam inserts into their customisable clutch bags, Stitchsmith has set a new standard for luxury sustainable fashion.

Watch the Stitchsmith Clutch video to learn more about this groundbreaking project and how you can be a part of this sustainable fashion revolution.

Discover how Kewell Converters works with other luxury fashion brands including developing a bespoke jewellery insert and premium jewellery.

white soft closed cell foam cad cam designed foam part with adhesive backing for ease of application The foam element with adhesive backing sticks to any fabric and it can re-covered by the customer themselves using new or upcycled fabric, making it an exciting, versatile and sustainable product. High quality foam insert adds the important soft touch and premium luxury feel. Yet another example how versitale polyethylene foam is and lends itself to be great in any application. Stitchsmith purse, personalized exchangeable outer layer of the purse can be changed to suit any fashion, colour or mood. It has foam backing for support, foam part includes self adhesive. upcycled pieces of fabric ready for exchangable purse, product design specification final product of sustainable purse, engineered foam products within